Merchandise- Benz India
Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler.
Posted On: August 14th, 2013
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Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. Mercedes-Benz India pioneered the luxury car market in India. The company is headquartered in Chakan, Pune, Maharashtra. Mercedes-Benz was recognised as India’s Most Admired Company in a survey by Fortune India magazine in 2013. In 2015 the brand was adjudged Economic Times' Brand Equity's, 'India's Most Exciting Brand' and topped the survey in automotive four-wheeler category.
Mercedes-Benz established its largest research & development center outside Germany with the launch of its Bangalore R&D center in 1996. MBRDI with its location in Bangalore and Pune shows Daimler’s strong commitment to India as a location for production, R&D and for IT. MBRDI is Daimler’s “Think Tank” in India. Currently 2,000 engineers and IT-specialists are employed by MBRDI.
Mercedes-Benz India currently has 69 outlets across 38 Cities in India, which is the densest network among any luxury car maker in India. Mercedes-Benz also inaugurated in three AMG Performance Centres (APC) in Delhi, Bangalore & Mumbai in 2014 and added two more APCs in 2015 in Hyderabad and Pune. These APCs provide an exclusive AMG brand experience to the customers and enthusiasts.
In 2014, the company reportedly witnessed a growth in sales of about 13% at 10,201 units as compared to the previous year. The company expects a double digit growth in 2015 owing to qualitative network expansion strategy. Mercedes-Benz India opened a new dealership in Jamshedpur and plans on opening 14 more dealerships in 2015 to reach over 80 outlets in total by the end of 2015